
Invest in women. Invest in the world.
The 2X Challenge was launched at the G7 Summit 2018 as a bold commitment of development and multilateral finance institutions to invest in the world’s women. Since then, the flagship initiative has raised gender lens investments totaling US$33.6 Billion.
The next round of the 2X Challenge is now open to public and private capital providers. This collective commitment aims to unlock at least US$20 billion over three years and encourage gender and climate investments.
Move billions with us. Join the 2X Challenge.
What is the
2X Challenge?
The 2X Challenge is a movement launched at the G7 Summit in Canada in 2018 to collectively mobilise $3 Billion in private sector investments in developing country markets over 3 years. This played a critical role in building the field of gender lens investing, mobilising a total of US$33.63 Billion to support gender equality and women’s economic empowerment since 2018 (2018-2023).
The G7 Leaders’ Summit 2024 in Italy welcomed the new commitment by Development and Multilateral Finance Institutions to invest at least US$20 Billion over three years (from 2024-2027) to advance measurable changes and financing directed to women’s empowerment. They also called upon other public and private actors to join the 2X Challenge.
We invite capital providers to join us in this bold new collective commitment.

Why invest in women?
Credit gap: Women SME’s worldwide face a $320 billion shortfall in access to credit despite women anecdotally having lower non-performing loan rates than men.
A multi-trillion dollar opportunity: According to a McKinsey study, closing the gender labor gap could add $28 trillion, or 26 percent, to annual global GDP in 2025.
The world’s largest emerging market: The female economy represents a market more than twice the size of India and China combined. By 2028, female consumers will control around $15 trillion of global consumer spending.
$28tn
OPPORTUNITY
Closing the gender labor gap could add $28 trillion, or 26 percent, to annual global GDP in 2025.
$15tn
OF CONSUMER SPENDING
By 2028, women consumers will control around $15 trillion of global consumer spending.
$320bn
SHORTFALL
This obtains despite women anecdotally having lower non-performing loan rates than men.
Who are 2X Challenge participating investors?
2X Challenge participating investors are capital providers who qualify investments within their portfolio under the strengthened 2X Criteria and promote public reporting of finance for women. Given the urgency of climate action, investments at the nexus of gender and climate finance are encouraged.
To participate in the 2X Challenge, investors must be a 2X Global member and agree to the 2X Challenge Engagement Principles.

Investor benefits
Access pipeline and co-investment opportunities with like-minded investors
Tap into a peer group of similar investors to access aligned pipeline and co-investment opportunities, discuss and collaborate with like-minded investors.
Enhanced profile for you and your investee
Gain global recognition as a 2X Challenge investor, and provide recognition to your investees to enhance their own profile and co-investment opportunities. Get featured through online promotion and spotlighted at key industry events globally, including at the 2X Global Annual Summit. Use dedicated 2X Challenge logos for investors and investees.
Make your gender-smart investing even better through hands-on support
Receive expert support from 2X Global on gender lens investing. Access to 2X Challenge office hours where you can bring live cases of deals you are working on. Get questions on the 2X Criteria answered and other practical advice
Join a like minded investor network
Gain valuable peer learning, experience share, expert support and collaborative opportunities to structure gender-lens deals.
2X Challenge 2024-2027 Participating Investors
Development and Multilateral Finance Institutions
Private Sector Investors

Our achievements to date
US$ 33.6 billion investments since 2018
to advance women’s economic empowerment. This sent an unprecedented signal to the market globally, demonstrating the business and impact case of gender finance.
2X Criteria set as a global standard for gender finance
unifying investors under one framework and language. The 2X Criteria are used to assess and structure investments that provide women with leadership opportunities, quality employment, finance, enterprise support, and products and services that enhance economic participation and access. They have been widely adopted by investors, financial intermediaries and companies as well as other stakeholders worldwide to assess and monitor gender-lens investments. The 2X Criteria has been harmonised and integrated into major finance standard setting frameworks and have been adopted by hundreds of capital providers reaching thousands of businesses globally.
2X Global is a global membership and field-building organisation for investors, capital providers, and intermediaries working in public and private markets, across both developed and emerging economies.
We engage our global network through a series of activities that advance intersectional investment agendas, scale the field, shift mindsets, and facilitate capital deployment. These include a series of Communities of Practice, educational forums, shared resources, certification and standards, and deal-sharing platforms.
With the support of our community, we will build on the success of the 2X Challenge that has raised over US$ 30 Billion and unlock even more gender-smart capital at scale as well as deepen the impact of capital flowing into crucial thematic investment areas.